Sony recreates Balls for Wimbledon

Sony has drawn inspiration from its own advertising archive for its latest spot, which sees the 2006 ad Balls recreated in leafy Wimbledon…

Sony has drawn inspiration from its own advertising archive for its latest spot, which sees the 2006 ad Balls recreated in leafy Wimbledon…

The ad, which promotes Sony’s 3D coverage of the Wimbledon tennis championships, was created by digital agency Crayon. The original spot, by Fallon, saw thousands of brightly coloured balls thrown down the hilly streets of San Francisco. In the new ad these are replaced with tennis balls, which are shown bouncing through Wimbledon’s quintessentially English streets. It is a carefully done homage, and the eagle-eyed will notice there is even a nod to the frog that appeared in the original commercial.

More from CR

Exhibition: Andy Smith at Soma

Illustrator Andy Smith’s solo show, Sunny Side Up, is currently running at Bristol’s Soma gallery until August 20. The show features a host of screenprints, invariably featuring hand-lettered messages, plus some painted and screenprinted wooden panel artworks too. Here are a few snaps of the show which opened on Saturday:

A Town Called Panic: tonight on Film4

Belgian directing duo Pic Pic Andre no longer make crazy Cravendale ads featuring a cohabiting cow, pirate and cyclist. However, fans of their stop animation antics should tune in to their 2009 feature length film, A Town Called Panic, which airs tonight on Film4 at 10.40 pm.

Cannes 2011: Saatchi & Saatchi New Directors’ Showcase

The Saatchi & Saatchi New Directors’ Showcase in Cannes is always a hot ticket, as much for its showmanship as the films shown. This year was no exception, as the agency teamed up with Warp Records to present a live light show extravaganza starring Jamie Lidell…

God Save McQueen film

Babette Pauthier has directed an animated short for Alexander McQueen that features a kaleidoscopic array of insect-like imagery created from different fabric patterns

Artworker

NAO (National Audit Office)