Soon to be ripped off by an ad agency near you…

This charming short film produced by Everynone to promote NY public radio explores the world of wordplay. Expect it to ‘inspire’ a creative team shortly…

This charming short film produced by Everynone to promote NY public radio explores the world of wordplay. Expect it to ‘inspire’ a creative team shortly…

The film, by Daniel Mercadente and Will Hoffman, promotes the Radiolab segment on WNYC. Some of the allusions may be just a tad forced but overall, it’s a thing of loveliness. So, what do you think… bank ad? Search engine maybe?

Or am I just being a horrible old cynic?

See more of Everynone’s work here

Link: The Guardian

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