The latest interactive video for Japanese band Sour reflects two big trends from this year: multiple pop-up windows and music videos that pull in the user’s personal data
Last year, Sour scored a big hit with their Hibi No Niero video which used fans’ webcam footage to charming effect. The new video, for track Mirror, echoes Arcade Fire’s The Wilderness Downtown in that it takes the user’s personal details (in this case Facebook, Webcam and Twitter) in order to create a personalised, multi-window experience.
Go to the site and you are asked to input your log-in details to Facebook, webcam and Twitter.
The video then starts by appearing to do a Google search on you (or CR in this case).
It then uses the images it finds for you to construct a kind of tiled walking man who wanders across your website, Wikipedia or other related pages, before ending up at Twitter.
A new tiled man then appears, made up of images of Sour’s singer, who begins to walk across the Google Maps page for your location
Various band members then appear in pop-up windows
The video then brings in webcam footage to create tiled images of the band playing
Here’s a demo video of the whole thing working:
It’s a beautifully done experience, even though many of its various elements have been seen before, for example in the Arcade Fire piece mentioned above, in Paul Kamuf‘s Light as a Feather film (Kamuf is featured in the Jan issue of CR out this week) or in various ‘upload your webcam footage’ composite projects. Nevertheless, Masashi Kawamura, a creative director at Wieden + Kennedy New York and his fellow directors Qanta Shimizu and Saqoosha have combined those elements and more to entertaining and absorbing effect.