Sparkling or Still?

Perhaps it’s the effect of all that hype. Perhaps it’s because Balls was so difficult to top. But we’re feeling just a little, well, underwhelmed by Fallon’s finally-released, long-awaited, 70,000 litres of paint-splashing new Sony Bravia spot.
Watch it here

Sony Paint ad

Perhaps it’s the effect of all that hype. Perhaps it’s because Balls was so difficult to top. But we’re feeling just a little, well, underwhelmed by Fallon’s finally-released, long-awaited, 70,000 litres of paint-splashing new Sony Bravia spot.

Watch it here

For all the spectacular explosions and beautifully choreographed music of the commercial, the accompanying photographs taken from the shoot are actually the more beautiful and certainly the more intriguing images.

SonyPaint ad 5
Sony Paint ad 4
Sony 3
Sony 2

Some Paint Facts
* Paint took 250 people ten days to film
* 70,000 litres of non-toxic paint was mixed
on site by 60 people
* 455 mortars, 1700 detonators and 622 bottle bombs full of paint were used
* 330 metres of steel piping was used as launch tubes
* It took 60 people five days to clean up all the mess after the shoot
* Queen’s Court estate in Toryglen, Glasgow, where the ad was shot, is due for demolition

Credits
Ad agency: Fallon
Writers: Juan Cabral, Richard Flintham and Jonathan Glazer
Director: Jonathan Glazer
Production company: Academy
Music and sound directed, produced and arranged by Soundtree
Editor: Paul Watts @ The Quarry
Post production: MPC
Media agency: OMD International

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

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