Sparkly new posters from McDonald’s France

McDonald’s has created this simple yet appealing poster campaign to advertise its late-night opening in France.

Following in the footsteps of McDonald’s previous Pictograms campaign, this new series of ads focuses on the brand’s key products of the Big Mac, fries and sundae, but this time portrays them in twinkly lights, to emphasise the fast food chain’s late opening hours.

McDonald's
McDonald's
McDonald's

It may look simple, but the campaign, which is shot by Helmut Stelzenberger, required no less than 10 days of building and two days of shooting with 1100 LEDs. Behind-the-scenes images from the shoot are shown below.

Credits:
Agency: TBWA Paris
ECDs: Benjamin Marchal, Faustin Claverie
Copywriters: Antoine Gauquelin, Antoine Colin
Art Director: Bruno Bicalho Carvalhaes
Photographer : Helmut Stelzenberger

More from CR

The dark side of stock photography

Andy Kelly’s @darkstockphotos Twitter feed hilariously – and disturbingly – shines a light on the less visited corners of stock photography archives where lurks some very strange imagery indeed

Trevor Key’s Top 40

To coincide with an exhibition of the late, great photographer’s work, designers Ian Anderson and Scott King, along with photographer Toby McFarlan Pond, will discuss the influence of Key’s work with CR’s Patrick Burgoyne at an event in Hull on September 20

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London