Spin: Meta identity

Design studio Spin has created the identity and promotional material for Meta, an off-shoot of established antique house Mallett that aims to combine old craft and techniques with modern design

“We wanted to do that too,” explains Spin’s Patrick Eley of the identity, “so we used a relatively old typeface, Baskerville, and juxtaposed it with a new, bespoke typeface based on the extra light weight of Stymie. We wanted to handcraft something unique that Meta could own.” Meta’s logo is crafted with this new Meta Stymie face but with the M broken in the middle, a feature that allows it to form a pattern when repeated on promotional packs.

Meta’s inaugural collection includes specially designed pieces by Asymptote, Edward Barber & Jay Osgerby, Tord Boontje, Matali Crasset and Wales & Wales. The collection ranges from a set of precious gold boxes and a stunning silver candelabra to an elaborate fig-leaf wardrobe by Tord Boontje (shown). Open the door (encrusted with individually painted enamel leaves) to reveal a bronze cast of a hand-carved tree on which to hang clothing. The base and interior of the wardrobe is lined with hand-dyed and woven silk which displays imagery to further the woodland setting. Photography of the myriad places where the different pieces in the collection were crafted appears on a set of promotional posters.

Creative director: Tony Brook 
Designers: Patrick Eley, Joseph Burrin
Photography: Lee Mawdsley





More from CR

Flight of the Concoors

You know the story by now: highly original TV comedy series airs on niche channel and before you can say “rip off”, a bunch of somewhat similar (but not similar enough to attract m’learned friends) commercials start appearing for all manner of rubbish. Perhaps it’s a badge of honour – you know you’ve really impinged on the nation’s conscience when your work “inspires” the “creative” department. In that case, take a bow Flight of the Conchords, your time has come…

The Iranian Blogosphere

Map of the Iranian blogosphere produced by John Kelly and Bruce Etling for their paper, Mapping Iran’s
Online Public: Politics and Culture in the Persian Blogosphere
The Internet and Democracy project represents a series of studies carried out by the Berkman Center for Internet & Society at Harvard University that examine “how the internet influences democratic norms and modes, including its impact on civil society, citizen media, government transparency and the rule of law, with a focus on the Middle East”.
The Center’s initial studies looked at areas where the internet’s influence on democracy has been significant: at the impact of news site, OhmyNews, on the 2002 elections in South Korea; at the use of mobile technology in the organisation of protesters during Ukraine’s Orange Revolution; and, as shown above, at the Iranian blogosphere and its possible impact on political and democratic processes. The results from this third study offer up some interesting conclusions on the rise of blog culture within Iran…

Mariscal: Framestore Rebrand

Framestore, has returned to Javier Mariscal of Barcelona for an update of his original identity work for the London-based post-production house

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency