“We wanted to do that too,” explains Spin’s Patrick Eley of the identity, “so we used a relatively old typeface, Baskerville, and juxtaposed it with a new, bespoke typeface based on the extra light weight of Stymie. We wanted to handcraft something unique that Meta could own.” Meta’s logo is crafted with this new Meta Stymie face but with the M broken in the middle, a feature that allows it to form a pattern when repeated on promotional packs.
Meta’s inaugural collection includes specially designed pieces by Asymptote, Edward Barber & Jay Osgerby, Tord Boontje, Matali Crasset and Wales & Wales. The collection ranges from a set of precious gold boxes and a stunning silver candelabra to an elaborate fig-leaf wardrobe by Tord Boontje (shown). Open the door (encrusted with individually painted enamel leaves) to reveal a bronze cast of a hand-carved tree on which to hang clothing. The base and interior of the wardrobe is lined with hand-dyed and woven silk which displays imagery to further the woodland setting. Photography of the myriad places where the different pieces in the collection were crafted appears on a set of promotional posters.
Creative director: Tony Brook
Designers: Patrick Eley, Joseph Burrin
Photography: Lee Mawdsley