A new RKCR/Y&R print ad for the Landrover Defender features a world map made up entirely of illustrations of the vehicle’s distinctive shape
All the world’s land masses are depicted using images of the 4 x 4 because while “70% of the World is covered by water, the rest is covered by Defender”.
This is the latest execution in what has been a really strong campaign over a number of years (remember the passport stamp ad? It’s another appropriate, well-crafted ad and not an idea we are aware of having seen before (at which point we stand well back in anticipation of multiple links posted in the comments proving otherwise….)
Here are a few more details from the image:
Ad agency: RKCR/Y&R
International Creative Director: Brian Fraser
Copywriter: Phil Forster
Art directors: Tim Brookes/ Lee Aldridge
CR in Print
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