Spotify In-house: Spotify, Let the Song Play

Honourable Mention: Advertising, Commercials

Created for the US market, this spot was initially based on the insight that apparently most music listening in the US takes place in cars, yet very little of that comes from streaming. The aim of this ad was therefore to get Spotify users to think of streaming when they’re driving.

To do this, the brand’s in-house team created a funny ad that draws on a familiar habit: that we will hang around in a car to hear the end of a song we like before getting out. This idea is transplanted into various amusing scenarios in the spot, where people are shown earnestly singing along to Sia’s Elastic Heart until the song plays out.

Agency: Spotify In-House
VP, Global ECD: Alex Bodman
Creative Directors: Noel Yeo, Spencer Hansen
Global Head of Brand Design: Rasmus Wangelin
Senior Art Director: Martin Berggren
Art Directors: Steven Conaway, Rainy Fu
VP, Global Brand: Alexandra Tanguay
Head of Global Brand Team: Lauren Solomon
Global Brand Lead: Payman Kassaie
Global Senior Brand Manager: Jonathan Chu
Director, Integrated Production: Belinda Lopez
Senior Integrated Producer: Zack Grant
Business Affairs Lead: Lauren King
Global Strategy Director: Zach Pentel
Creative Strategy Lead: Nathan Doiev
Global Head of Consumer Marketing: June Sauvaget
US Marketing Lead: Kaleb Ruel
US Associate Marketing Manager: Dayna Tran
Global Media Manager: Kathryn Griffin
Social Community Manager: Christopher Hill
Senior Legal Counsel: Sarah Henderson
Senior Paralegal: Claudia Stauss
Production Company: Epoch Films
Director: Matthew Swanson
Director of Photography: Christian Sprenger
Executive Managing Producer: Melissa Culligan
Line Producer: Andrew Graham
Editorial: Mackcut
Editor: Ryan Steele
Assistant Editor: Devon Flint
Executive Producer: Gina Pagano
Post Production Finishing: Schmigital
VFX Lead: Jimmy Hayhow
VFX Artist: Kaitlyn Jackson
Colour Correct: CO3
Colourist: Tim Masick
Audio Post Production: Heard City

Sound Designer & Mix Engineer: Evan Mangiamele


Milton Keynes