Harmony Korine’s latest film, Spring Breakers, features some great animated typography in its title sequences, designed by LA outfit Gentlemen Scholar. It’s “neon filled Sea Punk”, apparently…
Spring Breakers concerns the adventures of four college students who, short of party funds, go about obtaining the cash by some holding up a restaurant. While successfully partying in Florida they meet a drug dealer called Alien – cue even more partying. According to Peter Bradshaw’s review in The Guardian, it’s a humorous, pulpy, voyeuristic film, and there are lots of bikinis.
For the title sequences, Korine invited the Gentleman Scholar team to invent its own creative brief, and the aesthetics of their own Los Angeles surroundings became the starting point. “We drew a lot of inspiration from our own ‘local cheesy vacation spots’,” says creative William Campbell. The result is a sumptuous alphabet full of dolphins and other sea creatures – a kind of neon, aqua calypso.
“We went to a Santa Monica beach and explored around there,” says Campbell, “drawing on the kitschy local beach community ‘look’ and had illustrators and artists on the boardwalk create little things that we eventually drew from to give the titles their final look.”
Post Supervisor: Anthony Gore. Production / VFX Company: Gentleman Scholar. Executive Producer: Rachel Kaminek. Producer: Tyler Locke. Designers: John-Patrick Rooney, Heather Aquino, Jordan Lyle, William Campbell, Will Johnson. Animators: Rachel Yonda, John-Patrick Rooney. Creative Directors: Will Johnson, William Campbell
The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital
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