Start-Rite by Studio Sutherl&

Studio Sutherl&’s playful identity for Start-Rite shows how a little wit can breathe new life into a long-established brand. This project is Best in Book – Brand identity in The Annual 2018

Start-Rite has an impressive heritage: it was founded in 1792 and has been making shoes for the royal family since the 1950s. The brand has long positioned itself as an expert in children’s footwear – it claims to have commissioned the first ever study into children’s feet in the 1940s – but sales had been in decline and the brand was struggling to connect with consumers.

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week