Start-Rite has an impressive heritage: it was founded in 1792 and has been making shoes for the royal family since the 1950s. The brand has long positioned itself as an expert in children’s footwear – it claims to have commissioned the first ever study into children’s feet in the 1940s – but sales had been in decline and the brand was struggling to connect with consumers.
Join our community
This article is available only to subscribers. You can join here.
+44 (0)2072923703 or firstname.lastname@example.org