Start-Rite has an impressive heritage: it was founded in 1792 and has been making shoes for the royal family since the 1950s. The brand has long positioned itself as an expert in children’s footwear – it claims to have commissioned the first ever study into children’s feet in the 1940s – but sales had been in decline and the brand was struggling to connect with consumers.
Join our community
This article is available only to subscribers. You can join here.
CR's premium content is available only to subscribers. Join today for the sharpest opinion, analysis and advice on life in the creative industries.
If your email address is registered we will send you an email to recover your password.
+44 (0)2072923703 or email@example.com