Stebuklai restaurant identity

Lithuanian design studio New! has created the name and visual identity for a new restaurant in Vilnius, the Lithuanian capital…

Lithuanian design studio New! has created the name and visual identity for a new restaurant in Vilnius, the Lithuanian capital…

The design studio wanted the identity to represent the playful and exciting nature of the modern Baltic cuisine that the restaurant will serve so settled on the name Stabuklai, which means “wonders”.

“It will take years for Vilnius to become the new Copenhagen,” says New!’s creative director Tomas Ramanauskas, “but we wanted to build on the ambition of the chef and his team. We created a shape-shifting logo and a menu full of stories and wondrous visuals  – all around a central concept of small bits of magic in every step, or, should I say, bite.”

Here’s a look at the work which includes wall murals, menus, and bottle labels:

As well as on some of the pages in the menu, illustration features throughout the identity. The following illustrations by by Goda Gontyé appear on the restaurant’s walls:

And New! also created pattern-based illustrations to appear on other elements of the restaurant’s printed collateral:

Above and below, these labels are designed to be applied to bottles of the restaurant’s homemade lemonade

And here is a set of four promotional postcards that make further use of the imagery:

And a printed flyer also doubles up as an unusually shaped coaster:

These reservation forms for staff pick up on the pastel tones of the letterhead paper and of the promo postcards:

Business cards (above and below) feature just the monogram “S” logo on one side and there are three different reverse prints, as shown. We’re not too sure if every plate of Oysters served will come with a business card!


Photography by Robertas Daškevičius

See more work by New! at newisnew.lt.

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