Stéphane Xiberras: If I could change one thing about advertising

Stéphane Xiberras, President & CCO at BETC Paris, takes us on a journey back through time to illustrate what he would change about the ad industry if he could

If I was to change something in advertising, I think that I would change myself. Or, more precisely I would change my date of birth.

As simple as changing the alarm on your smart phone, with the flick of a finger I would travel back in time and arrive at the year 1952!

Heading straight into a meeting with Ned and William. The assistant is wearing a fuchsia dress, the air is heavy with the same jasmin perfume my grandmother wore… “Mr Doyle and Mr Bernbach are waiting for you sir,” she says.


Worthing, West Sussex


Frome, Somerset


Henley-on-Thames, Oxfordshire