Stéphane Xiberras, BETC
President & Chief Creative Officer BETC France, Head of Havas Global Creative Council
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Under Xiberras’ tenure, BETC has become one of the world’s most awarded agencies. His quirky creative direction on campaigns for brands such as Canal+, Citroën, and Unicef is behind this success. Xiberras is also the inventor of CAI (Creative Artificial Intelligence), a unique software robot that creates ads and demonstrates the downsides of the industry.