Stéphane Xiberras, BETC
President & Chief Creative Officer BETC France, Head of Havas Global Creative Council
Under Xiberras’ tenure, BETC has become one of the world’s most awarded agencies. His quirky creative direction on campaigns for brands such as Canal+, Citroën, and Unicef is behind this success. Xiberras is also the inventor of CAI (Creative Artificial Intelligence), a unique software robot that creates ads and demonstrates the downsides of the industry.