Photographer Steven Meisel has shot a series of ads for Diesel‘s A/W campaign which, in stores and on some digital billboards, will come to life through subtle looped movements…
The ads (produced by MAD London) feature fashion models such as Hanne Gaby Odiele and Yuri Pleskun (above) caught in the split second of a camera flash. Only they’re not still images but ‘cinemagraphs’ that incorporate subtle movement. It’s the fact that these cinemagraphs play on the aesthetic of the fashion shot that makes it all the more unexpected (and uncanny) when you realise that the images aren’t still…
Essentially a cinemagraph works just like a gif file only with a high quality photograph. Elements of the image move as if filmed for a second or two and looped, while the bulk of the image remains as still as a regular photograph. The effect reminds me of the moving painted portraits in Harry Potter stories where the background remains still but the subjects move around.
The cinemagraph, despite its slightly grand name, is basically a photographic gimmick. Will these ads look good in Diesel stores and help sell clothes? It’s tricky to tell how effective they’ll be but as far as we’re concerned, as long as at least one person each day jumps out of their skin when they suddenly notice the image ‘moving’ then these cinemagraphs will have been worth making.
Further reading: Read our blog post from June about Matthew DiVito, one of the leading proponents in the world of mesmerising gif files here.
Also, check out our recent post about the 3D lenticular images of The Saline Project by clicking here.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.