Stride Gum’s Recordbreaking Challenge

To emphasise the long-lasting flavour of Stride Gum, JWT New York has set a series of ludicrous records and is challenging Facebook users to break them…

To emphasise the long-lasting flavour of Stride gum, JWT New York has launched a campaign in which Stride ‘marketers’ set a series of ludicrous records and then challenge Facebook users to break them…

Stride is posting a new film online everyday for the next 100 days, each showing a record being broken. So far, these include the longest balloon volley using heads, the longest time kicking one’s own butt, and the longest ‘arghhh!’ while wearing an eyepatch.

Viewers are then invited to break the records to be in with a chance of winning top cash prizes. All they have to do is film themselves breaking the record and then post the film online. At the end of the 100 days, the final 100 record holders will win $500 for their long-lasting achievement.

They’re only on day 8 so there’s still plenty of time to join in the fun. To view the films and get more info on the challenge, visit


CR in Print

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innocent’s new Hungry? book

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Degree Shows 2011: Free Range Photography

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Walking Men

Some time at the end of the 20th century, a strange phenomenon appeared on our streets: Pedestrian Symbol S2, a white painted figure defining the separation of space between walking and cycling. But the lack of template or stencil meant this bland uniform sign unwittingly became an oppor­tunity for artistic expression.


Graphic Designers

College of Policing

Design Team Leader

De La Rue