JSR celebrated its 10 year anniversary earlier this year and over the years we have seen many trends come and go in photography. With the advent of digital, the world of photography has changed forever and this year saw the release of both billboards and even a movie that was shot on an iPhone. It is an increasingly tough world out there for photographers and agents – people expect more for less. In order to survive we have to constantly adapt in order to provide the best in our field. This field could be either photography in its purest form or an amazing combination of imagery and CGI. This year, our commissions have been won based upon the fact that the artists we represent prize their art and are renowned for what they do.
One of the most important aspects for any photographer’s continued passion for their craft is to fuel their busy and challenging commercial work with explorative personal projects. PEROU’s recent project, and accompanying book, titled Coulrophobia is an incredible series of self portraits created in collaboration with some of the world’s most renowned artists. PEROU set out to challenge a variety of artists to each interpret and create a clown face look. After several highly imaginative self-portraits were shot, the idea spawned into a larger project, MAC cosmetics got wind of the idea and have turned the series into a book and travelling exhibition. PEROU is the master of capturing character and emotion and has photographed some of the most powerful and influential people on the planet, so to have the camera turned around was sure to produce a fascinating project. The exhibition will be touring London, New York, Berlin and Paris.
Award winning Carioca Studio is a really interesting example of an adaptable, modern studio. They combine all digital tools available to them (CGI and post production) but approach all their work from a photographic perspective, shooting as many elements as they can to keep the photorealism within their work. They were recently commissioned to create this amazing image for Pepsi and UEFA and it ran across all media in Europe and South Africa. They were briefed to create a micro football stadium within a can and took 2 weeks with 3 people working on it. The stadium is complete with fans and players down to the finite detail. Carioca won at Cannes Lions this year and continue to be at the forefront in their field.
We have seen a return to classic photography within the Automotive sector, picking up briefs without CGI and with limited retouching in order to capture the cars innovative style and power. Lee Brimble’s series of shots and moving image for the global relaunch of the NSX, Honda’s iconic super car is just that. Lee travelled from San Francisco to Las Vegas with 3 NSX super cars, capturing them driving on the open road. The trip took over two weeks, a large crew and the pursuit of car with a Russian arm.
The medium of black and white is as old as the art of photography itself, and still a popular route to go to create timeless and fashionable images. COMER’s Lee Cooper ‘Made To” campaign shot earlier this year comes to life in black and white, capturing 70s youth culture, rebellion and grit.
Known for his cinematic style, Matt Hind’s breathtaking shoot for Nigel Cabourn took him to the Alpine region of Switzerland. They climbed to the top of a mountainous peak at -5 degrees over 2 days amidst snow and ice. Despite the unforgiving weather, Matt captured the spirit of adventure that the iconic menswear Brand encapsulates with style and flair.
John Bennett has long been the go to photographer for perfection in lighting and luxury. The exquisite lighting and technical know-how captured for the deBeers Christmas campaign this season, working under the artistic direction of Paul Barry, demonstrates John’s adaptable and yet classic approach.
Satoshi Minakawa, signed with the agency only a couple of months ago, is well known for his ability to effortlessly execute the trickiest of briefs as well as his energetic and contemporary sport photography. This personal project, ‘Light’, exhibits Satoshi’s technical skills at their very best and proves that in our ever-evolving industry it is crucial for a photographer to be adaptable for any brief. Additionally, this project once again underlines the importance for a photographer to be able to maintain passion through personal projects, for experimentation and to be creative which in turn they can apply to any commercial brief.
Jamie Stephen is the founder of Jamie Stephen Represents. JSR is a sponsor of the Creative Review Photography Annual 2015.