CGI works hard to become photorealistic. A great CGI lifts pencil drawn or 2D design and offers it life. It becomes a vision of the truth. A photomontage brings together CGI and photography to create something new in an existing context. Visualisers are a creative bunch, who evolve their work through CGI or animation to capture attention, build perception and create commentary.
Phased interactions with your CGI agency, start as early as the block model concept stage, through verified visual impact imagery, to conceptual presentations, marketing, logos, and sales. From the embryonic model phase, there are many elements that can be developed, to maximise ROI during the design and visualisation process. A cyclical, visualisation process throughout brand development encourages ideas and maximises creativity. We wholeheartedly endorse that effective CGI is a result of a clear visualisation studio and technical process, that supports our clients’ design strategy.
Munrostudios specialise in technical and creative 3D communication that excites, inspires commentary and sells. They are a sponsor of the Creative Review Photography Annual 2015.