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Ikea in print: on successful catalogue design

Layouts are based on research gathered from Ikea’s annual home visits around the world. “These insights are then used by our in-house interior designers to develop our room layouts … so all of our rooms are inspired by real homes,” says Johan Wickmark, manager of Ikea communications. “Each catalogue production takes about 13 months from […]

Redefining paper

James Cropper Paper has challenged eight artists and designers to create an object exploring the potential of white paper. Results include a minimal wall clock, a stop-frame animation and a beautifully crafted helix sculpture…

How should we talk about breast cancer?

October is Breast Cancer Awareness month. The chances of survival from breast cancer increase significantly the earlier it is diagnosed so messages that raise awareness save lives. But how should those messages be expressed? Unlike most other cancer related advertising, breast cancer ads can often stray into being sexy and fun – because breasts themselves can be sexy and fun. Is this a helpful way to discuss cancer though?

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London