Studio Sutherl&’s identity for St Albans Museum + Gallery

The identity for St Albans’ new museum and arts centre takes inspiration from its medieval coat of arms – and features a clever use of triangles and negative space

From its cathedral to its Roman theatre, St Albans isn’t short of historic sites. And now, the Hertfordshire city has a new cultural attraction: the St Albans Museum + Gallery.

Set over three floors in a former town hall, the museum hosts artworks and artefacts dating back 2,000 years. The Georgian building opened in June following a two-year refurbishment project led by John McAslan + Partners, who restored its former courthouses and prison cells and transformed the grand first-floor Assembly Room into a gallery. The museum will host contemporary art shows and cultural events as well as exhibitions exploring St Albans’ past. 

Studio Sutherl& worked with the architectural practice to create a new visual identity and wayfinding for the museum, taking inspiration from the city’s historic coat of arms and its saltire flag.



Bristol but would consider flexible working for the right candidate


Leeds or London with travel to Leeds Min 3 days a week