Stunning idents for Canal+ Sport by Holman + Hunt and friends

French TV channel Canal+ Sport has been rebranded with a series of idents created entirely in camera by Holman + Hunt and DBLG with set design by United Visual Artists

French TV channel Canal+ Sport has been rebranded with a series of idents created entirely in camera by Holman + Hunt and DBLG with set design by United Visual Artists

Athletes dressed in black were shot in a studio lined with an arc of 20 remote-controlled rotating mirrors, each edged with coloured lighting.

 

 

Holman + Hunt’s Richard Holman says that the idea was based on the fact that Canal+ visual branding is “all about the real world made abstract. so, knowing that, and wanting to do something that wasn’t the usual mash up of high speed photography and soulless CG, we started looking at a few references which seemed right.”

Among the references the team looked at were Eadweard Muybridge‘s motion studies as well as Olafur Eliasson‘s work for its use of light reflected in mirrored surfaces.

 

 

Holman + Hunt and DBLG worked with UVA to create the 20 rotating mirrors used on the shoot, each of which has LED lighting along its edges, controlled using a D3 rig. This making-of film explains more:

 

Credits
Holman + Hunt
Creative Director: Richard Homan
Exec Producer: Lucy Hunt

DBLG
Director: Grant Gilbert
Lead designer: Marcel Piekarski
Producer: Natalie Greenwood

CANAL+
Artistic director: Oliver Schaack
Design director: Olivier Degrave
Producer: Pascal Edy

Offline: Matt Chodan @ Gorilla
Set design: United Visual Artists
Post-production: Envy
Composition and audio design: Echoic

More from CR

Ads of the Week

Here are our favourite ads this week, opening with a glossy new spot for Lexus featuring a hoverboard. Yes, a hoverboard! Finally, Back To The Future fans, it’s here! Well, sort of…

Exposure: Photographer Jack Davison

Art Director Gemma Fletcher examines the work of Photographer Jack Davison, in the latest installment of a series looking into new talent in photography, from recent graduates to photographers breaking into the industry…

Gradwatch: Jack Fletcher

This month, we’ve teamed up with Creative Translation to put work by 20 visual communications students and graduates on JC Decaux billboards across the UK. One of those graduates is Jack Fletcher, who creates colourful 3D screen prints, riso posters and zines…

Record sleeves of the month

Our latest pick of album art includes an eerie image for Venetian Snares, breakfast-themed still lifes for Battles, lunar artwork by The Designers Republic for The Orb and some stunning images by Matthew Stone for FKA twigs EP M3LL155X.

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media