Sumally allows (invited) users to catalogue items they covet, whether it be a rare book, a motorbike or a T-shirt (many of which, so far, seem to involve young women in various states of undress). Other users can then agree that yes, they too want this item or can let the community know that they actually own it.
“With the help of users and style leaders from all over the world, Sumally is finding and cataloguing every and anything. Sumally aims to become the go-to online encyclopedia of treasured objects,” the site says. “Use Sumally to keep track of who owns what, who wants what, and whether they’re selling the items you’ve been looking for.”
Nakamura has previous in this area – his studio is behind the hugely popular Ffffound image sharing site. As he demonstrated with Ffffound, Nakamura obviously has an innate understanding of what motivates people online, particularly when it comes to sharing and following. He also understands that quality control over content is important: like Ffffound, Sumally will only allow invited users (described as “style leaders”) to post items.
And if you are wondering about the name “The word ‘Sumally’ was coined from the words ‘sum’ + ‘all’,” according to the site.
Read our profile of Yugo Nakamura here
Studio: Tha Ltd
UX/Design Director: Hideki Owa
Technical Director: Keita Kitamura
Front End Developer: Akitomo Okuda
Sound Designer: Yugo Nakamura
CR in Print
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