Despite reassuring research suggesting that creative jobs are safe from automation, AI looks likely to take over much of the more mundane work of designers and art directors. But rather than an existential threat, the optimistic view is that by freeing creative people from drudgery, AI could open the door to exciting new opportunities.
In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same
Aubrey Plaza stars in a spelling bee contest through the ages as part of a new short from Loewe, which addresses the long-standing confusion over how to pronounce the fashion brand’s name
Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments
After years of championing gleaming white, perfectly straight teeth, the dental brand is now embracing the beauty of gaps
The Anatomy of a Movie Poster exhibition brings together the award-winning designer’s portfolio of posters for films including The Silence of the Lambs, Little Miss Sunshine, and The Grand Budapest Hotel
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am
Following creative agency Otherway’s acquisition by Common Interest, founder Jono Holt discusses what it means for the company’s future and what he’s learned along the way
Artisans and influencers have been involved in the museum’s new campaign, which revolves around bespoke objects hidden in locations ranging from a metal detector site to the video game Grand Theft Auto
AI is addictive fun for creatives, but without having a seat in the boardroom of its development they risk being exploited by it. Here’s why we need to start reading the T&Cs, says Food co-founder Iain Tait
Macs killed typesetters and artworkers, Smartphones and photo libraries kill photographers. Sure, bots can do the designs, but what if the client comes up with an illogical suggestion? Can they have a hissy fit? Will they stick to their creative principles?
Also, every post uploaded to social media, neatly cataloged with hashtags and given freely, expands the ever increasing research database that AI learns from. Whether it be our creativity, esoteric culture, or simply the way our world looks from breakfast to last orders, we have become the most diligent unpaid data gatherers for AI.
I think about this topic a lot. I am an illustrator living in the absolute dead center of San Francisco’s digital world.
There will always be a cultural need for excellent Imaginative thought provoking new culture. But let’s be honest, how much of that is actually out there? Or allowed/ required to be out there? Or paid for?
Much creative work is akin to an athlete running on sand: keeping fit and trim to hopefully make that excellent work. Training.
AI is already, and will further take much of this away.
The drudgery, might be an intrinsic colour in the spectrum of true creativity. In Chinese ink drawing, the grinding of the ink is the meditative moment where you plan your art, prepare and focus. As for the payment lost, well…extrapolate as you like. Universal Basic Wage perhaps?
The same day that the deep thought computer beat the Go master, the first Rembrandt created by AI was unveiled. Looked pretty convincing.
I do wonder what the second will look like though!
Well…the way I see it, thanks to AI, design will continue to be appropriated by non-creative people. There will be no need for creativity, no need for imagination, no need for more than a few moments of indulgence by account managers looking to “get something to the client ASAP.” AI is making the creative design task into what many account managers already believe it to be: just push a few buttons and “play around with it.” This is not to say that that human-directed design is doomed; AI will have the effect of reducing the creative design field to a few exceptionally talented designers at a few exceptionally good agencies.