The Super Bowl is a rare thing in today’s advertising landscape: a TV event with a massive guaranteed audience. Brands and agencies therefore pull out all the stops for the show’s ad breaks, and pay handsomely for the privilege of appearing in them: a 30-second spot cost $3 million this year, apparently. Here’s CR’s round up of the best ads shown during yesterday’s game.
AMV BBDO’s campaign for COPI shines a light on sewage spills in UK waterways with the help of a faecal-inspired font
Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent
We ease you gently into the fourth series of Creative Review’s podcast with a discussion on humour in advertising, looking at what works and what doesn’t
Speaking to experts in architecture and design, CR looks into how accessible wayfinding has improved by subtly tapping into other senses, and what it needs to do to be truly inclusive
In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same
Aubrey Plaza stars in a spelling bee contest through the ages as part of a new short from Loewe, which addresses the long-standing confusion over how to pronounce the fashion brand’s name
Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments
The Anatomy of a Movie Poster exhibition brings together the award-winning designer’s portfolio of posters for films including The Silence of the Lambs, Little Miss Sunshine, and The Grand Budapest Hotel
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am