Super Bowl Ads 2009 Part One

The Pittsburgh Steelers may have won the Super Bowl itself, but with adland watching the breaks as excitedly as the game, who were the advertising winners on the day? Well, apart from NBC, who screens the Super Bowl and, financial crisis or no financial crisis, reportedly charged up to $3 million per 30-second spot this year. In return advertisers are assured of an audience of approximately 100 million viewers. Here’s our selection of the best spots of the day. First up is this ad from Wieden + Kennedy Portland for jobs website Careerbuilder.com. Perhaps not the easiest product to sell in today’s market, this spot takes the comical approach.

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JUNIOR DESIGNER

South East London