It’s always something of a relief when fashion brands get funny, and this ad is a delightful send up of both fashion and yoga obsessives, while also being a perfect product demo… nicely done.
Agency: 180 Amsterdam
President, Chief creative officer: Al Moseley
Executive creative directors: Dan Treichel, Dave Canning
Creative directors: Martin Beswick, Stephane Lecoq
Graphic designer: Kate Shearer
Director: Tell No One
Production company: Good Egg