This is an extract from In Your Creative Element by Claire Bridges, a book about creativity in business
Being faced with the blank page can be daunting. Despite working in PR for nearly 20 years, for the first 15 of those, learning creative techniques was not on the agenda even though ideas are the lifeblood of the business. When I became Creative Director I needed more ammunition, so I taught myself myriad techniques in order to have a more structured approach to problem solving.
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