TAG Heuer Connected Modular 45 by AKQA

This project was selected for the Digital – Connected Products category in The Annual 2018,CR’s award scheme celebrating the best in commercial creativity

Conceived as an entry-level product for the under-35s and as a way into the connected devices market for the luxury watch brand, the TAG Heuer Connected Modular 45 gives users the chance to personalise their smartwatch.

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex