TAG Heuer Connected Modular 45 by AKQA

This project was selected for the Digital – Connected Products category in The Annual 2018,CR’s award scheme celebrating the best in commercial creativity

Conceived as an entry-level product for the under-35s and as a way into the connected devices market for the luxury watch brand, the TAG Heuer Connected Modular 45 gives users the chance to personalise their smartwatch.


Milton Keynes