January 2008

1 Hans Brinker campaignWith all this talk of saving the planet it’s good to see that some people have been quietly operating on reduced carbon emissions for years – even if they didn’t quite realise it at the time. Amsterdam’s Hans Brinker Hotel, typically candid about the lack of luxury that awaits guests inside, has […]

Nice work

BP ad from Ogilvy London
Here is a selection of some of the wonderful work that we’ve been sent at Creative Review recently, for your Friday pleasure. First up is a new poster campaign from Ogilvy London for BP. With its retro styling, the ads continue the brand’s attempt to be seen as the friendly and caring face of the international oil market.

Branding NYC

BBH New York’s new campaign for NYC
BBH New York has created a new campaign for NYC & Company, the official tourism organisation for New York, in a bid to attract yet more tourists to the city (the aim is to entice 50 million visitors annually by 2015). The campaign, based around the tag This Is New York City, encompasses television, print, online and outdoor advertising, as well as a new logo by Wolff Olins, which will be used in advertising, promotional materials, as well as on New York taxis.

Creatives Fly The Flag For D&AD… But Dempsey Wonders Why

In order to provide imagery for the divider pages of this year’s D&AD Annual, Fabrica (who are designing the Annual this year) invited creatives around the world to take a picture featuring a D&AD flag. The flags were sent out in a pack giving detailed instructions on the brief and how to submit images, the best of which are featured in the 2007 D&AD Annual, out on 4 September. Former D&AD President and founder of CDT Design, Mike Dempsey, however, used his opportunity to point out that perhaps this wasn’t the most environmentally sound exercise they could have come up with…

Cannes 07: Controversy Over Grand Prix While UK Gloom Continues

Ogilvy & Mather Toronto took the Film Grand Prix in Cannes last night
Following its success in the Cyber Lions, Ogilvy & Mather Toronto made it a double at the Cannes ad festival, winning the Film Grand Prix for Dove Evolution. However, the award was the subject of major controversy as, at the film press conference, one reporter asked the jurors, “Did you cheat to give Dove the Grand Prix?”

Return of the Levi’s ad

If Levi’s advertising has been a little all over the place of late, lacking the simple, sexy storytelling of the classic 501 ads that used to be associated with the brand, BBH’s latest spot, Dangerous Liaison, feels like a return to the blockbusting tactics of yore

Click to View

Creative Review’s second Click conference proved that online is fundamentally changing not just advertising work but the industry itself

Cheers Beirut

Following the recent Israel-Hezbollah war in Lebanon, Beirut’s billboards, newspapers and magazines have been filled with supportive advertising campaigns – some of them from the most unlikely clients, writes Roanne Bell.

BA flies with Google Earth

Faced with coming up with a stand-out campaign for British Airways’ latest “World Offers” sale, BBH in London has hit on a ingenious solution: to do a tie-up between the airline and Google, whose account is also held by the agency.

Yo! Where My WASPS At?

Straight outta Cape Cod and keepin’ it real is Prep Unit, a trio of New England gangsters, or “prepsters”, whose video Tea Partay has been notching up a massive amount of hits since its recent online release. BBH New York are behind this well-produced viral for Smirnoff’s Raw Tea which essentially takes all the clichés of blinged-up gangster rap at its finest and adorns them in pastel knitwear and boat shoes.