Created by Wieden + Kennedy London and directed by Riff Raff Films quartet Megaforce, this ad for Nike won hearts and created a whole lot of social media buzz

OMSE TYPE’s playful approach to showcasing its new typeface is an innovative example of how AR can be used to promote a design using engaging graphic displays

Interactive installations can be needlessly complex, putting off the very users they mean to attract. But Draw to Art makes it simple and fun to engage with historic and contemporary art collections

Kano joined the slew of companies trying to sate the demand for Potter-themed products with a coding kit that helps children learn the basics of programming with a flick of a wand

In the darkness before daybreak, on 32 beaches across the UK, Danny Boyle, 14–18 NOW, Sand In Your Eye, and hundreds of volunteers gave a final salute to those who served in WWI

For the first time in its history, Lacoste abandoned its iconic green crocodile, replacing it with logos of some of the world’s most endangered species, for a campaign supporting Save Our Species

Its building-block aesthetic emphasises the rich multiplicity of experiences to be had at this shopping destination – and to achieve this, Droga5 set out to redefine consumption as an engaging experience

Suicide is the biggest killer of young British men. To raise awareness, CALM created 84 public sculptures – each representing a life lost to suicide – with testimonials from the bereaved

Libresse’s latest body positivity message featuring lip-syncing vulvas in the form of conch shells, fortune cookies and coin purses is an ode to the perfectly imperfect lady garden