cadbury

Conversation my arse

As Andrex rolls out a handy guide to using its products, encouraging more talk of “clean bottoms” in the process, the brand has become great case study in modern marketing and represents the logical outcome of two of its most dominant – and problematic – trends

Ad of the week: Ikea, There’s No Bed Like Home

Our latest ad of the week is a dreamy new spot for Ikea from Mother London, directed by Cadbury Gorilla director Juan Cabral, which uses CG visuals, a charming dog and an extract from Shakespeare to promote the retailer’s range of bedrooms…

Four fonts walk into a bar…

Illustrator Andy Smith has created a range of joke-themed prints, books and coasters for a new solo show at Bristol’s Soma Gallery

Kate Moross: Make Your Own Luck

Art director and illustrator Kate Moross has published a book offering advice for aspiring creatives and a look at her impressive career so far…

New Cadbury Free The Joy ad released

Cadbury has released a new spot in its Free The Joy campaign, which replaces the brand’s long-running Joyville series of ads. CR talks to Cadbury and ad agency Fallon about the new marketing direction.

Seven New Ads To Watch

We’ve a cracking selection of new ads to share with you this week, including work for Líbero, Ikea, Ibis, Dove, Nokia and Cadbury. First up though, is this amusing spot for Booking.com…

Enduring Properties

A new documentary on the life and work of the legendary John Webster reminds us of his great skill in creating loveable advertising ‘properties’. And while they may not be the coolest aspect of modern communications, great characters can still be extremely valuable to brands

Cadbury’s first Christmas ad

It’s slightly surprising to discover that this ad from Fallon London for Cadbury is the brand’s first ever Christmas-themed campaign. And it’s a lovely one, with a group of kids waking up to find that their street has been wrapped in Christmas paper.

Ads that work

The UK’s favourite department store now also officially boasts the UK’s most effective advertising campaign, having won the IPA Effectiveness Award’s Grand Prix prize

Artworker

NAO (National Audit Office)

Junior Designer

National Theatre