Cannes

Harvey Nichols: The Provocateurs

The fashion and luxury industries have a reputation for seriousness, but over the last decade and a half luxury department store Harvey Nichols, with its ad agency adam&eveDDB, has shown that its customers will respond to humour too, especially if it comes with an edge. The brand’s marketing work may have received as many complaints as it has awards, but is impossible to ignore – we take an in-depth look at it here.

Emojis turn 3D in new McDonald’s ad

Brands love emojis. Dominos recently invited its US customers to order pizzas with them, while WWF used them in a fundraising campaign. And now McDonald’s has brought them to life in a cute new TV spot for the French market….

Is Apple redefining luxury?

Apple’s World Gallery iPhone 6 campaign, which won a Grand Prix at Cannes, is part of a wider strategy to shift the brand towards luxury – a new kind of luxury, writes Tim Milne

Confusion at Cannes

Too small? Too big? Too soon? It wouldn’t be Cannes if there wasn’t some controversy over what won. But this year feels different. This year’s festival and the work that won has prompted some more fundamental head-scratching about the ad industry and where it is headed

Saatchi & Saatchi New Directors’ Showcase Turns 25

The Saatchi & Saatchi New Directors’ Showcase is something of an institution at the Cannes Lions festival, and this year it celebrated a big birthday – 25 years. In honour of reaching such a grand age, the agency invited 25 of its most famous alumni to create a special new film, which was shown for the first time at the festival this morning…

Anthony Burrill on the design of the Google Beach in Cannes

The 2015 Cannes Lions is now underway, with talks, awards and parties taking place all week across the French city. The advertising and design event is touted as a ‘festival of creativity’, though is often rather dull and corporate on the visual front. One exception to this is the Google Beach, which is designed this year by Anthony Burrill and celebrates ten years of YouTube…

Clever Nivea campaign to help promote sunblock to kids

The battle to apply sunblock to kids will be a familiar one for most parents. So, to help young children understand why it’s necessary, FCB Brasil has come up with a clever stunt for Nivea, using UV-sensitive dolls which turn pink under the sun’s rays…

D&AD 2015: the winners

The winners of this year’s D&AD Awards were announced at a ceremony in London last night, with juries awarding five black pencils, four white and 44 yellow. Here’s our round-up of the most successful projects and agencies…

Consider the Lobster: great posters from Vasilis Marmatakis

The Lobster received its premiere at Cannes today, but even before the film was screened social media was abuzz with admiration for the two posters that support the feature. We spoke their creator, Greek designer Vasilis Marmatakis

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Creative Designer

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