commercials

Toooooo looooong?

We ask four top ad creatives if TV ads are getting too long, including AMV BBDO’s Alex Grieve, Droga5’s Nik Studzinski, W+K’s Iain Tait and BBH London’s Ewan Paterson

Design Indaba 2015: Day three

The final day of Cape Town creative conference Design Indaba featured talks from maverick filmmaker Casey Neistat; Interlude founder, and creator of Bob Dylan’s Like a Rolling Stone interactive video, Yoni Bloch; plus Dan Wieden and Emily Oberman.

Are ads getting too long?

YouTube has released a list of the ten most watched ads in the UK in 2014. Aside from the mild surprise that Sainsbury’s ended up beating John Lewis at the Christmas ad game, the most striking statistic the press release contained was that the top ads this year were 57% longer than in 2013…

Original Soundtrack

Music and advertising make a powerful combination, but would that power be increased if brands were to take a more strategic approach?

For Mash get Shake ‘n’ Vac

Despite regular reposts of its demise, the art of the advertising jingle has never quite gone away – just ask Gio Compario. Then cover your ears

Ads of the Year 2014

Well, what a year’s it’s been. Here’s our pick of the ten best advertising moments of 2014.

CR July iPad edition

Don’t forget the July 2014 issue of CR – the trends special – is also available on the iPad, where you’ll find all the print mag content and monograph alongside additional videos and exclusive images. Plus, there’s a lot more to be found in Hi Res, our showcase gallery section, and CRTV, with video profiles of creative people and other moving image work from around the world….

David Abbott

David Abbott was one of the most prolific and versatile of all advertising copywriters, but there was one trick to which he repeatedly returned

CR July: The Trends Issue

In the July 2014 issue of CR we look at trends in photography, type, illustration, commercials, music, tech, webdesign, colour and logo design. Plus features on Wolfgang Weingart, Photo España and the late, undoubtedly great, David Abbott

Lecturer Design Management

Kingston University

Design Assistant

Cultureshock Media