It looks like being another year in which graphic design will be totally overshadowed by advertising at the D&AD Awards. The nominations, announced today, include just 11 in the Graphic Design category, and four of those are actually for ads – the Peeterman Artois campaign from Lowe London.
Last year’s D&AD Annual broke with tradition. Until then, the practice had been to hand the cover design over to either an ad agency or a design studio (they took turns) while treating the inside pages as a separate project. The result was a kind of packaging arms race where each year the challenge often seemed to be to produce the most ludicrous, overblown and often totally inappropriate solution possible.
Thankfully, sanity finally prevailed and, in 2005, D&AD gave over the whole book to Spin. The result was a beautifully-produced, conceptually consistent book which succeeded in honouring those chosen while also underlining D&AD’s charitable status.
This year, Design Project were chosen to produce the Annual. Check back later in the week for an interview with the designers on the project. In the meantime, have a look at what they did with it…