Insurance is a hard product to sell in an interesting way. But a new ad for John Lewis, directed by Dougal Wilson, is a masterclass in how to make a boring subject entertaining. And it also shows off Wilson’s enduring skill in drawing out dazzling performances from child actors…
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town