A look inside in-app advertising
With audiences increasingly turning to their phones and tablets for entertainment in lockdown, in-app advertising is booming. Yet it is often creatively uninspiring and annoying – why? Emily Gosling investigates
With audiences increasingly turning to their phones and tablets for entertainment in lockdown, in-app advertising is booming. Yet it is often creatively uninspiring and annoying – why? Emily Gosling investigates
Lead game designer Joe Walsh discusses the creative process behind hit multiplayer game Fall Guys, including its origins in the world of madcap game shows and why clever design is key to its success
Casual gaming – video games targeted at a mass market audience via mobiles – is booming. Yet the ads within the games are largely uninspiring and boring. Here, Huge ECD EMEA Wayne Deakin explains why ad agencies are missing a trick
Berlin studio Red Lab commissioned clay artist Larissa Honsek to bring puzzle game Queen Rules to life
The studio’s founders discuss how screen-printing inspired its latest release, South of the Circle, and why games should move beyond glossy photo-real graphics