Layouts are based on research gathered from Ikea’s annual home visits around the world. “These insights are then used by our in-house interior designers to develop our room layouts … so all of our rooms are inspired by real homes,” says Johan Wickmark, manager of Ikea communications. “Each catalogue production takes about 13 months from […]
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town