In partnership with Facebook & Instagram
Great Work: Selfridges, The New Order
Selfridges’ futuristic campaign saw products showcased in virtual worlds, dreamt up by digital artists, offering an unusual take on traditional direct response ads
In partnership with Facebook & Instagram
Great Work: Defected Records’ virtual music festival
The house label surprised dance music fans with a series of live streams – starting with a 12-hour performance broadcast from Ministry of Sound
In partnership with Facebook & Instagram
Great Work: WWF’s Black Friday Twist
The wildlife charity put a new spin on Black Friday sales promotions, with a series of Facebook ads urging consumers to adopt animals which are endangered or at risk
In partnership with Facebook & Instagram
Great Work: Specsavers, Don’t Lose the Picture
The optician chain used AR to illustrate the effects of common eye conditions in a campaign to promote free eye tests
In partnership with Facebook & Instagram
Great Work: Mark Ronson’s interactive music video
Made for Instagram Stories, the video for Mark Ronson’s track Pieces of Us combines vertical creative with playful stickers and AR effects
In partnership with Facebook & Instagram
Great Work: Time to Change’s mental health Messenger bot
Talking about mental health can be daunting – but Ogilvy & Mather and Facebook Creative Shop’s Messenger bot for Time to Change aims to make the process a little easier
In partnership with Facebook & Instagram
Great Work: Farfetch, The World Through Fashion
Farfetch created a wealth of Instagram content to promote its new initiative, Farfetch Communities, which allows shoppers to browse curated edits from a global community of creatives, including Adwoa Aboah and Riz Ahmed
In partnership with Facebook & Instagram
Great Work: Vogue’s Non-Issue issue
McCann Paris used Facebook Messenger’s AR tools to create an interactive age-positive supplement for British Vogue and l’Oreal Paris
In partnership with Facebook & Instagram
Great Work: KFC’s KFChill
Mother combined mindfulness and gravy in its January campaign for KFC, leading to news headlines and an appearance on a well-known US talk show. We talk to Mother’s ECD Hermeti Balarin and Digital Strategy Director Vairi MacLennan about the project
In partnership with Facebook & Instagram
Great Work: Ted Baker’s Instagram Stories
Ted Baker created a striking set of vertical videos to promote its Autumn Winter collection on Instagram Stories
In partnership with Facebook & Instagram
Great Work: easyJet, Look & Book
A new feature created for easyJet’s app offers a novel way to book flights using screen grabs of Instagram posts
In partnership with Facebook & Instagram
Great Work: Cybersmile, #TrollingisUgly
adam&eveDDB and influencer Chessie King used Instagram Stories to call out trolling in a thought-provoking campaign for anti-cyberbullying charity Cybersmile