johnson banks

Why children’s charities need a rebrand

Unicef today became the latest children’s charity to launch a new brand identity, following NSPCC this week and the Children’s Society last month. Here, we look at the differences and similarities in each charity’s approach, and why so many organisations in the sector are looking to reinvent themselves…

The search for a voice

Designer Michael Johnson of johnson banks, looks back at his recent visit to India, where he found a design scene that is beginning to reflect the country’s unique and rich visual language…

Nick Asbury

Nick Asbury has a way with words; whether they’re written for a studio brief, or a personal project. He is the designer’s writer

Look & Learn

If you want to add to your range of skills, or just have fun taking on a new challenge, UK universities and colleges have a wide range of options to choose from

Flexible identity systems: all played out?

Once, identity systems were fixed, consistent and rigidly policed. So-called ‘flexible’ identities have changed all that, as Michael Johnson documents here. But, he asks, have they too now reached the end of the line?

After Hours: setting problems, rules and limits

The After Hours exhibition at the Jerwood Space on London’s Bankside is a diverse compendium of personal projects from graphic designers working without a client or a brief. But are there any common threads to be found?

The film of the logo

No brand identity launch these days is complete, it seems, without an accompanying video, from simple demos of the mark in motion to full-on production numbers

The business of Acumen

In 2001, Acumen became one of the first of a new breed of ‘impact investment’ companies providing investment in the developing world. Twelve years on, johnson banks has designed a new identity for the organisation and collaborated on a manifesto for the work it does in tackling world poverty

What is Cystic Fibrosis?

Johnson Banks has created a new ‘active’ brand identity system for the Cystic Fibrosis Trust which aims to explain what the disease is and how it affects people

What’s in a name? Just about everything

‘Action’ on this, ‘beating’ that: in their naming and branding, charities are becoming much clearer about what they do and why. Michael Johnson of johnson banks charts the development of this new, ‘active’ approach in the sector

Shooting blanks

What client wouldn’t want to see how its new logo might look on a giant poster site, or screen-printed across a T-shirt or canvas bag? Image templates such as those from LiveSurface and PrestoVisual can help designers to show proposed work in the best possible light – but, as the realism increases and work spreads online, does it matter that it’s now becoming so much harder to work out just what is real and what isn’t?

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Graphic Designer

International Institute for Applied Systems Analysis
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Integrated Designer

Centaur Media