One of the most loaded questions any Londoner can ask another is the seemingly innnocent, “So, where do you live?”. In a city as property obsessed as London, divulging your address reveals far more than your post-code. In London, you are where you live.
Peter Dawson, of design studio Grade, recognises as much in his response (above) to a brief from the International Society of Typographic Designers. Dawson was one of 18 designers invited to take part in the ISTD’s My London/My City exhibition.