Landor

A mark of respect

The new identity for the World Trade Center is the latest in a series of recent WTC marks that look forward as well as back

Etihad unveils geometric new livery from Landor

Abu Dhabi airline Etihad’s new geometric livery by Landor Associates, supposedly inspired by the colours of the desert landscape, is the latest redesign in a sector that is becoming increasingly bold and playful in its use of graphics

What’s in a name…

Cheltenham Art Gallery and Museum re-opened on Saturday following a major refurbishment with a new name, The Wilson, and visual identity designed by ArthurSteenHorneAdamson.

Flexible identity systems: all played out?

Once, identity systems were fixed, consistent and rigidly policed. So-called ‘flexible’ identities have changed all that, as Michael Johnson documents here. But, he asks, have they too now reached the end of the line?

What’s in a name? Just about everything

‘Action’ on this, ‘beating’ that: in their naming and branding, charities are becoming much clearer about what they do and why. Michael Johnson of johnson banks charts the development of this new, ‘active’ approach in the sector

Peel slowly and see

After relaunching its entire line of comics last year, publishers DC has unveiled a new identity, its second since Milton Glaser’s classic stamp design was replaced in 2005. Almost immediately, Landor’s new design met with the power of comics nostalgia

To fly, to serve, to shield

British Airways has revamped its coat of arms of old (well, 1975) in an attempt to convey notions of heritage and stability after a troubling year

New British Gas logo: a sign of the future?

British Gas has a new identity, which will be rolled out in full between now and January. Interestingly, it has been designed by an advertising agency: CHI & Partners, who also look after the energy company’s ad work.

Designing a mark of respect

A new identity from Landor aims to reflect the growing
number of young Americans who are veterans of conflict…

Graphic Designer

Twiddle & Co

Design Team Leader

De La Rue