Speaking at Ad Week Europe in London yesterday, director Richard Ayoade, YouTube filmmaker Thomas Ridgewell (TomSka) and Dave Bedwood, creative director at M&C Saatchi, discussed how platforms like YouTube are changing filmmaking, how online content differs to traditional media and what the ad industry can learn from online video.
We’ve been beguiled by the clever digital posters that have been springing up of late, but this week a new campaign for Transport for London showed that print still has its place in the billboard arena too. Created by M&C Saatchi to promote the forthcoming arrival of the Tour de France in London, the campaign is our Ad of the Week.
M&C Saatchi has created a striking campaign for new mental health charity MindFull, with an animated commercial from th1ng
Theartschool, an enterprise set up by M&C Saatchi’s Graham Fink and Deirdre Allen in 2002, irregularly offers students and other interested parties the chance to attend free workshops hosted by some of advertising’s brightest stars. Each session takes place in a different venue, and for the most recent, held on December 16 last year, Fink and Allen rustled up a very unusual setting: the Houses of Parliament.
In a particularly strong year for the UK, Aardman Animations’ work for Nokia, M&C Saatchi’s campaign for Dixons, and Brothers & Sisters’ Streetmuseum app for the Museum of London scooped a grand prix at the recent Epica Awards, along with Fred & Farid Group Paris’s ‘red’ posters for Wrangler
Currently airing on British TV is a rather unusual road safety spot from M&C Saatchi for Transport for London. Optical Illusions was co-directed by graphic designer Peter Saville. The ad was actually made over a year ago, at which time we spoke to Saville about his involvement