Speaking at Ad Week Europe in London yesterday, director Richard Ayoade, YouTube filmmaker Thomas Ridgewell (TomSka) and Dave Bedwood, creative director at M&C Saatchi, discussed how platforms like YouTube are changing filmmaking, how online content differs to traditional media and what the ad industry can learn from online video.
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town