The athletes take over the ad in new Nike commercial
Nike proves that it is still the boss of sports advertising in an epic but funny new spot, released to coincide with the Rio Olympics.
Harvey Nichols: The Provocateurs
The fashion and luxury industries have a reputation for seriousness, but over the last decade and a half luxury department store Harvey Nichols, with its ad agency adam&eveDDB, has shown that its customers will respond to humour too, especially if it comes with an edge. The brand’s marketing work may have received as many complaints as it has awards, but is impossible to ignore – we take an in-depth look at it here.
Ads of the Week
From humour to heartbreak to hyperbole, our Ads of the Week have a bit of everything. Dig in.
Ads of the Week
It’s hot, and the British are bothered. But to keep you chuckling while you boil, here’s a comedy-filled Ads of the Week…
Is Apple redefining luxury?
Apple’s World Gallery iPhone 6 campaign, which won a Grand Prix at Cannes, is part of a wider strategy to shift the brand towards luxury – a new kind of luxury, writes Tim Milne
Vans x Murakami
Vans has collaborated with artist Takashi Murakami on a range of t-shirts, skate decks, surf boards and shoes for its premium Vault by Vans label. We spoke to Vans’ VP of merchandising and design, Steve Mills, about the partnership, and how collaborating with artists and fashion labels has helped transform perceptions of its classic shoes.
The CR Annual 2015 – Best in Book
Here are this year’s Best in Book – those projects deemed by our judges to be of special merit selected from our showcase of outstanding work in visual communications over the past year
Ads of the Week
It’s a comedic Ads of the Week this time, opening with a surprisingly light-hearted ad for Nike, directed by Matthew Frost, of Fashion Film fame…
Ads of the Week
We’ve got great ads from Vodafone, Nike, GE, Canal+, Pedigree, Volkswagen and the Australian Transport Accident Commission to share with you this week. First up though, is a spot for Finish dishwasher powder that will resonate with anyone who finds that their pleasure in a social occasion can be marred by the thought of all the washing up…
Volvo LifePaint: awesome new product or PR stunt?
Car brand Volvo, and its ad agency Grey London, recently launched LifePaint, a reflective safety spray to be used by cyclists to make them more visible to cars at night. The product has received both cheers and critcism in the media and on blogs. Here, we talk to the creative director Hollie Newton about some of complaints, and also explore the complicated territory that emerges when ad agencies mix marketing with product design…
Your health in your hands
Wearables linked to online systems could put designers at the heart of a revolution in healthcare. Patrick Burgoyne asks where this ‘self-care’ movement is taking us