The athletes take over the ad in new Nike commercial
Nike proves that it is still the boss of sports advertising in an epic but funny new spot, released to coincide with the Rio Olympics.
Harvey Nichols: The Provocateurs
The fashion and luxury industries have a reputation for seriousness, but over the last decade and a half luxury department store Harvey Nichols, with its ad agency adam&eveDDB, has shown that its customers will respond to humour too, especially if it comes with an edge. The brand’s marketing work may have received as many complaints as it has awards, but is impossible to ignore – we take an in-depth look at it here.
Ads of the Week
From humour to heartbreak to hyperbole, our Ads of the Week have a bit of everything. Dig in.
Ads of the Week
It’s hot, and the British are bothered. But to keep you chuckling while you boil, here’s a comedy-filled Ads of the Week…
Is Apple redefining luxury?
Apple’s World Gallery iPhone 6 campaign, which won a Grand Prix at Cannes, is part of a wider strategy to shift the brand towards luxury – a new kind of luxury, writes Tim Milne
Vans x Murakami
Vans has collaborated with artist Takashi Murakami on a range of t-shirts, skate decks, surf boards and shoes for its premium Vault by Vans label. We spoke to Vans’ VP of merchandising and design, Steve Mills, about the partnership, and how collaborating with artists and fashion labels has helped transform perceptions of its classic shoes.
The CR Annual 2015 – Best in Book
Here are this year’s Best in Book – those projects deemed by our judges to be of special merit selected from our showcase of outstanding work in visual communications over the past year
Ads of the Week
It’s a comedic Ads of the Week this time, opening with a surprisingly light-hearted ad for Nike, directed by Matthew Frost, of Fashion Film fame…
Ads of the Week
We’ve got great ads from Vodafone, Nike, GE, Canal+, Pedigree, Volkswagen and the Australian Transport Accident Commission to share with you this week. First up though, is a spot for Finish dishwasher powder that will resonate with anyone who finds that their pleasure in a social occasion can be marred by the thought of all the washing up…
Volvo LifePaint: awesome new product or PR stunt?
Car brand Volvo, and its ad agency Grey London, recently launched LifePaint, a reflective safety spray to be used by cyclists to make them more visible to cars at night. The product has received both cheers and critcism in the media and on blogs. Here, we talk to the creative director Hollie Newton about some of complaints, and also explore the complicated territory that emerges when ad agencies mix marketing with product design…
Your health in your hands
Wearables linked to online systems could put designers at the heart of a revolution in healthcare. Patrick Burgoyne asks where this ‘self-care’ movement is taking us
Tom Hingston on designing for arts venues
As Hingston Studio’s type-led identities for the Serpentine and the V&A greet the general public, the designer talks to us about the importance of creating designs that give institutions flexibility in these times
Channel 4 releases new Paralympics epic for Toyko Games
The ad reveals the challenges that come with being an elite sportsperson, and features the provocative line, ‘To be a Paralympian there’s got to be something wrong with you’
How branding can help us reach a greener travel future
Car brands have spent years, and millions, shoring up our reliance on petrol and personal vehicles, but change is arriving fast. Can a new wave of design and branding persuade us to move to greener forms of transport?
My Career Journey: Calmatic
The LA-based director behind music videos for Pharrell, Lizzo and Lil Nas X reflects on his journey from afterschool computer club to Grammy-winning director
My Career Journey: Polly Nor
Polly Nor creates striking, satirical drawings of women and their demons. We speak to the illustrator about her up-and-down career journey, the perils of imposter syndrome, and using art as an emotional release
Explore the work of influential 20th century designer Tom Eckersley
A new book by Paul Rennie is packed with iconic poster designs created by Eckersley for the likes of London Transport and Guinness
Marina Willer and Stuart Watson on ‘aimless’ creativity
During lockdown, Marina Willer and Stuart Watson turned their house into a home for painting, doodling, monster-making and music. Here they talk about being creative as a family, and why making work for pure pleasure is essential
The changing face of travel
The pandemic has been the catalyst for all of us to reassess our relationship with travel. As the world slowly begins to reopen, we speak to the travel brands that are shaping what our holidays of the future might look like
Jump on 25 years of making motion graphics
Jump is responsible for the titles of some of the UK’s biggest TV entertainment and sports programmes. Here two of its co-founders look back on a turbulent 25 years in the industry, and what it takes to make a successful creative business
How Foundation empowers creatives to make money
As part of our series on creative businesses set up during the pandemic, we speak to Foundation, the auction platform for digital art and NFTs about how their digital-first approach is working for them
BBC Creative launches Tokyo Olympics 2020 promo
The corporation’s in-house agency has teamed up with Nexus Studios and Factory Fifteen to create a film that reimagines the host city
Sport and Creativity
In this report, we look at the way that creative thinking is influencing sport, including in advertising, TV, branding, design, photography, illustration and more
Cannes Lions 2021 Grand Prix winners in full
It’s a bumper year for Cannes Lions this time, with the awards honouring work from 2020 and 2021 after last year’s event was cancelled. Here you can view all 35 of the Grand Prix winners
How Strava built a billion dollar fitness app
We examine how Strava became the app of choice for both professional athletes and amateur fitness enthusiasts, plus its ambition to create the biggest sporting community in the world
An oral history of… the London 2012 Olympics branding
As the Tokyo Olympics approaches, we look back at one of the more controversial Olympic identities, Wolff Olins’ London 2012 branding, which prompted a storm of press and public opinion. CEO Sairah Ashman and chairman Brian Boylan remember the project
What’s next for the battle of the burger brands?
We look at the creative ways in which fast food brands are appealing to our tastebuds and standing out in a saturated market – from piggybacking off the vegan movement to embracing the allure of nostalgia
The stories embedded in the design of homes
The Museum of the Home’s new displays put storytelling at the centre and illustrate how our homes are rich with design and cultural history
How to make a thrilling sports promo
Sky Creative’s Simon Cole explains the process behind making sports promos, including how to appeal to younger audiences and why he takes parodies on the chin
Ikea Norway introduces the Trash Collection
Ikea’s latest sustainability push sees the brand repurpose furniture that has been found as trash on the street, to be sold in a new secondhand store
The role of the sketchbook in creative work
Despite the dominance of digital, the humble sketchbook is still a vital tool in making creative work. Here, we speak to three creatives about how working in a sketchbook is an important part of their process and also their favourite books to work in
Greg Williams on the art of the candid shot
The photographer discusses his journey from documenting war zones to capturing candid moments of some of the biggest celebs on the planet, plus why the best images often aren’t technically perfect
Unrecognised and unloved: Patrick Burgoyne on the state of creative education
Education is vital to the UK’s phenomenally successful creative industries. Yet its value to the country appears to be going unrecognised in the government’s plans
The colourful world of Autumn de Wilde
The photographer and director has injected striking palettes into fashion photos, celebrity portraits, vibrant ads and her feature-length debut, Emma. She talks to us about navigating these different arenas and building worlds through music and colour
Ryan Reynolds creates a Father’s Day cocktail: The Vasectomy
Reynolds brings his irreverent advertising approach to Father’s Day with a new cocktail for dads, featuring a good slug of Aviation Gin, natch
Why the time has come for game title sequences to shine
Territory Studio’s Andrew Popplestone discusses the evolution of games credits and title sequences, and how they’re moving ever closer to the world of film
Why it pays for brands to go local
In an age of turbulence, brands are seeing the benefits of a localised approach over a global one. Here, Ben Sillence, strategy director at Lewis Moberly, explores what this may mean for designers and creatives
Can we design a more sustainable internet?
With the internet now accounting for roughly the same amount of carbon emissions as global air travel, we look at what designers can do to help tackle our digital waste problem
Early 2000s nightlife in all its chaotic, shiny glory
Matthew Smith’s new book brings together his photographs taken across the flourishing British nightlife scene at the turn of the millennium
Tony Barry on why advertising should move people
The director and former Wieden + Kennedy creative director looks back on the lessons he’s learned about peeling back the ‘veneer’ of advertising to make people laugh, cry, and truly believe in what they’re watching
Cephas Williams project features letters from Black boys to their future selves
The letters are addressed by the children to their older selves, and detail the world that they’d like to see in the future. The project, which will appear on billboards in the UK, is created to mark the one-year anniversary of George Floyd’s murder
The ups and downs of being a hybrid creative
In today’s complex media landscape, creatives are often expected to work across multiple mediums. CR speaks to those who’ve broadened their practice to understand the benefits and challenges of the multi-disciplinary life
