nike

A right sweet pair of Claire Rayners

To celebrate 25 years of the Nike Air Force 1 trainer, Swiss online fashion store +41 have well and truly bucked any ideas of national stereotyping and created a pair of rather tasty looking AF1’s in… yes, white chocolate. But before you think “mmhmm” – bear in mind that, exquisite as they are, these are “mini” chocolate versions, as the comparison with the tape deck in the second image testifies.

We Let You See How a BMW Feels

See How It Feels, the new BMW spot from WCRS, sees Warren du Preez and Nick Thornton Jones bring their fascination with capturing light on film into the realm of moving image. We asked them about the experience

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Creative Review’s second Click conference proved that online is fundamentally changing not just advertising work but the industry itself

Cannavaro lifts cup for Nike

One of our very first blog posts here on CR Blog showed a selection of posters created by Wieden + Kennedy Amsterdam for Nike Italy. The campaign was for new Nike football boots and each poster celebrated one of the members of Italy’s World Cup winning team in the style of 1950s advertisements. As we reported in that original blog post, each poster is the starting point for an animated spot and W+K have kindly just showed us the first spot to be completed…

Gunn Report sees UK topple USA

The results of this year’s Gunn Report are in, and suggest that creativity in the UK ad industry is alive and well, as UK agencies top both the Commercials and Print tables, and beat the USA to top the Countries table for the first time in eight years.
The report, which combines the winners’ lists from the most important global award shows to reveal the ads that have won the most each year, saw Abbott Mead Vickers.BBDO’s noitulovE spot for Guinness, directed by Daniel Kleinman, take the top spot in the Commercials table. The ad beat Fallon London’s Sony Balls spot and George Patterson Y&R Melbourne’s Big Ad for Carlton Draught Beer, which came second and third respectively.

Accept & Proceed

While CR readers may not be familiar with designer David Johnston’s name, his work for Red Design in Brighton has consistently featured in these pages over the last year or so. Before his two year stint at Red, art directing projects for clients such as EMI and MTV, Johnston worked in-house for Nike at their European HQ in Hilversum, Holland.

Ads Of The Week

Rounding up the best posters and press ads to have arrived at CR towers this week, starting with a beautifully crafted retro print campaign from Nike celebrating Italy’s World Cup success, plus the latest burst from The Economist and Renault.

To See And Be Seen

New York design studio 2×4 combine a rigorous process with a refreshing desire to make their mark beyond the parochial world of their graphics peers

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency