Nike+ shows ‘big data’ can be fun

Nike+ has sent out personalised films to 100,000 of its users, to offer inspiration for their training in 2015. The campaign, created by AKQA, uses data extracted from Nike+ to create the individual messages, but its real charm comes via some lovely animation work by McBess…

Bibliotheque is ten

To mark its tenth anniversary, design studio Bibliothèque has curated a three-day exhibition including a reading room of the partners’ favourite books, rare print items and an installation which remixes its output to date

Talking shop

As online shopping contines to grow, many luxury fashion brands are tempting customers into their stores by staging unique events, pop-up installations and exhibitions. Rachael Steven talks to some of the creatives involved in revolutionising the physical in-store experience

Six New Ads To Watch

Lots of great work to share with you this week, from brands including Nike, Adidas, Save The Children, Temptations Tumblers cat treats, and the Jodi Lee Foundation. In our first campaign though, Walkers crisps have put Gary Lineker in a vending machine…

Golden Wolf film charts the evolution of Nike’s shoes

Animation production company Golden Wolf has created a new film for Nike charting the evolution of the brand’s trainers. Created using CGI, original photography and 3D scans, it features over 200 pairs of shoes from the 1970s to the present…

Puma launches Arsenal kit with water projection film on the Thames

Once, a football team might have unveiled its new kit with the star player doing a few keepy-uppies on the training pitch and a photographer from the local rag. Last night, Puma unveiled its new kit for Arsenal with an epic 90-second commercial broadcast onto the River Thames using a water projection screen and streamed live to the world…

The Trends issue: Photography

Diane Smyth on photography trends, from acid-bright still-lifes, to the new feminism to the enduring influence of the ever-stylish Gentlewoman

Nike gets animated in latest World Cup ad

Just when you thought you’d seen most of what the big sports brands had to offer in this year’s World Cup advertising, Nike brings back Rooney, Neymar Jr and Ronaldo for another epic turn. But this time they’re animated…

New World Cup ads from Beats and Coca-Cola

Two more major World Cup ads have launched this week, from Beats and Coca-Cola. Both follow a familiar footballing theme, addressing the anticipation before a match from the point of view of the players and the fans respectively. Watch the ads here.

Kit Man

World Cup special issue: Nike Football’s global creative director Martin Lotti talks to Patrick Burgoyne about the brand’s big ideas for Brazil 2014

The Face of England

World Cup special issue: Pinstripes, industry and innovation – how Neville Brody created the (type)face of England at Brazil 2014 for Nike