10 ways to make a great World Cup ad

World Cup special issue: Want to make a brilliant ad for the world’s greatest footballing event? Here are our top tips, from getting the stars to the importance of epic

CR June: World Cup special issue

In our June issue we take a look at all things World Cup – from this year’s kit designs from Puma and Nike to the FIFA guideliness they adhere to, via Neville Brody’s typography for the England team. We also look at the balls, boots, type, TV ads, art prints and sticker albums that have made the tournament such a visual treat

Infect and conquer

From making sharable films to hanging off the latest meme, brands realise no-one is immune from spreading the virus


We profile the high-end cycling brand and interview its founder, Simon Mottram about the place of design and creativity for the brand

Second Nike World Cup 2014 Ad Launches

The second installment in Nike’s (unofficial) World Cup 2014 campaign launches today. A four-minute-long epic, it features enough stars and skills to keep any footie fan happy…

An interview with Von

Illustrator Von’s latest solo exhibition, Elsewhere, opens at KK Outlet in London next week. We spoke to the artist about the show, his creative influences and balancing commercial and personal work…

Beautiful Nike India cricket ad

This striking spot from Nike India features 1,440 cricketers and demonstrates the love for the sport in the country, whether you be adult or child, amateur or professional…

Offset 2014: Day three

The final day of Offset 2014 featured talks from Marian Bantjes, Richard Turley, Jeff Greenspan and I Love Dust (to name just a few), who provided some amusing, thought provoking and inspiring reflections on their craft.

Offset 2014: Day one

Creative conference Offset kicked off in Dublin this morning, with talks and debates on book cover design, animation, illustration, graphics and advertising. Here are a few of the highlights…