Burger King’s Subservient Chicken website made a huge impact on both the public and the ad industry when it first launched in 2004. In honour of its tenth birthday, we’re publishing this article from the book How 30 Great Ads Were Made, which tells the story of its making…
It’s been an impressive year for the US agency, with its work for Burger King tipped for awards success. Yet still the haters gather
It might come as a surprise to discover that this ad for the Reality Coalition – an organisation that aims to highlight the pollution caused by the burning of coal – has been directed by Joel & Ethan Coen, who are better known for film rather than ad work
Whopper Virgins by CP+B
Crispin, Porter + Bogusky is an advertising agency that, to say the least, divides opinion. When bestowing its coveted agency of the year award for 2008 on CP+B, the US trade magazine Ad Age sounded almost apologetic, acknowledging that the announcement meant that “any number of curmudgeonly bloggers and envious creative types all over adland are fuming”. Its sister title, Creativity, observed that “the agency is unrivalled in the amount and the intensity of antipathy it arouses”. Most successful advertising agencies will suffer sniping from others in the industry, often motivated by simple jealousy, yet CP+B’s detractors are especially persistent and vocal – but why?