Burger King’s Subservient Chicken website made a huge impact on both the public and the ad industry when it first launched in 2004. In honour of its tenth birthday, we’re publishing this article from the book How 30 Great Ads Were Made, which tells the story of its making…
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town