Sam Potts

Taxis lose their ‘axi’ in NYC

The New York Taxi Commission has done away with the letters “axi” on the sides of its vehicles, leaving a single “T” to work as a symbol. But as visual identifiers go, the “T” is rather redundant: the big yellow cab-shaped thing still does a pretty good job of signifying what it is already

Luke Hayman

“Creative Review is the reason why I became a designer”. Patrick Burgoyne meets Pentagram New York’s most recent partner

Sam Potts

Design fit for superheroes and other stories: Patrick Burgoyne meets well-read New York designer Sam Potts

Graphic Designer

Twiddle & Co

Design Team Leader

De La Rue