Sid Lee

Proxy: Venture capital meets branding

Proxy is a London‐based venture capital company with in‐house brand studio which creates visual identities, interfaces and packaging for the companies it invests in. We spoke to co‐founder Aapo Bovellan about how the business works, some of its recent projects and the importance of providing design and branding support to startups…

Ads of the Week

We’ve got a bumper round up of great ads to share with you this week, including a smattering of Christmas work, a few charity pieces, and a really quite silly film for Skittles. First up though, Kevin Bacon stars in an ad for CR…!

Six New Ads To Watch

This week’s round up of great new ads features work from Jack & Jones, Paul Smith, Volvo, the BBC, Adidas, and the Drink Aware charity. We open with a series of films starring Christopher Walken, which trade on him doing what he does best: being cool…

Q&A with 101’s Simon Schmitt

Simon Schmitt, formerly of Sid Lee Amsterdam and AKQA, has recently joined London agency 101 as creative director. We talk to him about why he made the move, and what excites him about advertising right now…

Bahumbizzle: the Cautionary Tale of Ebenezer Snoop

While UK Christmas ads concentrate on shopping and snowmen, Adidas and Sid Lee have unveiled a bizarre Yuletide offering featuring ‘Ebenezer’ Snoop and David Beckham as the Ghost of Christmas Present

London 2012: the creative Olympics

Well, it’s over. The athletes have had their medals, but what about the creative industries’ contribution? Time to look back over the design and advertising highlights of the London 2012 Olympics

Team GB celebrates while Channel 4 gets cheeky

Adidas has rounded off its Take The Stage campaign for Team GB with a spot featuring British athletes letting their hair down to Queen track Don’t Stop Me Now, while Channel 4 remind us that the Paralympics are on their way

Vitaminwater celebrates real ‘athletes’

If you’re feeling a little intimidated by the incredible sporting prowess that’s on show at the Olympics, this sweet little ad for Vitaminwater, which celebrates decidedly real athletes, might help redress the balance…

Adidas wraps the Metro during the Olympic Games

During London 2012, Adidas has been working with UK free paper Metro, creating cover wraps for each day of the Games that feature portraits of Team GB athletes by a selection of artists and illustrators…

Adidas: Take the Stage

Adidas has released this simple but striking campaign as part of its Olympic advertising. Based around the tagline Take the Stage, it features photographic portraits of top British athletes…

Nice advertising work from all over the world

We have new ads from all over the world to share with you this week. First up, we head to the US for this latest film from Google Studio G, which uses the humble banana to help advertise Google Play…


Milton Keynes